A number of clients have spoken to me recently about their documentation and branding. It's a request I enjoy because I know when we look at it, there are a number of small and simple changes that can be made in a very cost effective way to make an instant impact. But why is branding so hard for small businesses to get their head around? 1. When we think of brands, what springs to your mind, I think Coca Cola, Toshiba, Ted Baker and Aerial (yes they all popped into my head).

It's that time of year, the sun is unexpectedly shining, the voices of children having fun fill the air and work is... well... quiet is one word for it. It's that time we panic a little and see a lull in enquiries, that the phone doesn't ring and we start to wonder if there will be enough work to see us through the next few months, Ah the joy of the small business holder. Actually not all businesses are quite suffering at this point, ice cream vans and bouncy castle businesse