Helen is a Commercial Sales & Customer Excellence Leader turned business advisor, with 20+ years’ experience in FMCG, distribution, and wholesale. She’s held senior roles at Mars and Ter Chemicals, leading high-performing teams, managing commercial negotiations, launching systems, and driving strategic growth. Known for her blend of commercial acumen and emotional intelligence, Helen brings clarity, rigour, and a people-first approach to every challenge.

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Helen supports micro to mid-sized businesses unlock sales potential and improve performance. She focuses on go-to-market strategy, customer centricity, and business development, delivering actionable solutions with warmth, challenge, and accountability. She cuts through the noise to focus on what truly drives meaningful results.

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Based just outside Cambridge with her family, Helen thrives on being outdoors, staying active, and exploring new places. A passionate foodie, she loves cooking and discovering great restaurants. She believes in living curiously, experiencing variety, and helping others play to their strengths, in life and in business.