A number of clients have spoken to me recently about their documentation and branding. It's a request I enjoy because I know when we look at it, there are a number of small and simple changes that can be made in a very cost effective way to make an instant impact. But why is branding so hard for small businesses to get their head around?
If you as an individual have a talent, something that someone else sells, then you have an immediate opportunity to join them. If you have a talent that isn’t yet sold, it could be the next new thing and so it needs some research.
I have spoken to so many very talented individuals, who have skills that other people would be...